Social Media Front and Center at 2010 Winter Games

SpeedskatinggoldmedalistBonnieBlairandbloggerAmberJohnsoncheckoutOffice2010beta。

Vancouver,B。

C。

Feb。

12,2010

DerryberryandfellowbloggerAmberBorowskiJohnsonattendedtheaction-packed2010OlympicWinterGames,afterwinningaMicrosoftOfficeonlinecontestthatselectedthemtowriteabouttheGamesfortheirfollowers。

JohnsonandDerryberryweretwoof10contestsemifinalistschosenbyapanelofjudges,includingfive-timeOlympicgoldmedalistBonnieBlairandonlinevideostarsJakeHurwitzandAmirBlumenfeldfromCollegeHumor。

com。

JohnsonandDerryberryeachtooka10-daytriptoVancouver,B。

C。

andworkedalongsideTeamUSAtoblogdailyabouttheteam,usingthebetaofMicrosoftOffice2010ProfessionalandanAcerAspire4810laptop。

EveryonesGoneSocial

Everywhereyoulooked,themedia,athletes,Olympicfansandspectatorswereusingsocialmedia,blogs,videoandaudioupdatestoreportonactivities,storiesandresultsattheGames,saysDerryberry。

WhileyearsagoOlympicathletesusedphonecallingcardstostayintouchwithfamily,friendsandfans,todaytheyreachoutbytweeting,updatingFacebookpages,andpostingtoblogsassoonastheyfinishanevent。

SomeoftheWinterGamesathletesamassedthousandsofTwitterfollowersinrecord-breakingtime。

Also,whileaquicksweeponlineshowsthatsomeathletesfeltdisconnectedfromtheirpeersatthe2006TorinoGamesduetothedistancebetweenathletevillages,athletesmadeupforitthisyearbyusingsocialmediasitestosharecompetitiondatesandwinsandtocongratulateorcheeronfellowathletes。

Forinstance,ApoloAntonOhnotweetedtoicehockeysAngelaRuggiero:@AngelaRuggierogreatjobtonightAngela!

Youandtheteamwerewarriors。

Standtall!

wewerecheeringthewholegame。

Asaresult,fansoftheGameswerenolongertiedtonightly,time-delayednetworkbroadcastofevents。

Thealternativesavailableforin-the-momentinformationabouttheOlympicevents,athletesandscoreswerevirtuallyunlimitedatthe2010Games,withspectatorsalsoturningtotheirmobilephones,Twitter,Facebook,MSN,andothersitesandblogsforbreakingnewsandinformation,orwatchinglivestreamingvideooftheOlympicsonlineviaNBCOlympics。

comonMSN。

JournalistsOnline

Journalistscoveringtheeventsalsousedavarietyoftechnologiestowriteandfilestoriesandposts。

WhileJohnsonandDerryberrybloggeddailyabouttheironce-in-a-lifetimeexperienceattheOlympicsusingMicrosoftOfficeandOfficeMobiletechnology,theynoticedtheU。


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